Hello! Here's a little bit about me.
I’m currently the creative director for Tech-Critic and work for Citi Group with 19 years experience in Design; 14 years at a Director level. My focus is on helping clients develop strong branding identities, and creating website experiences that follow user data. I also follow a Human-Centered design approach. Working with our clients, both small businesses and F500 companies, to effectively communicate their values and promises to their customers.
Capabilities
I am a proven leader confident managing large product teams and effectively able to manage stakeholders while also connecting with users to take designs from the conceptual stage to completion.
Human-Centered Design
Design solutions derived from human perspectives and understanding their needs, motivations and pain points.
Value Proposition Design
Define the promise of value of a brand, product or service and ensure the fit between the business and the market.
UX Research
Plan and conduct qualitative user research and transform findings into insightful information.
Rapid Prototyping
Create physical or digital concepts, from low to high fidelity designs.
My Work
If you made it this far, then I have gotten you interested. Enjoy!
Companies I work with.
The following list is to give you an idea of my credentials. This provides evidence of my achievements.
My Experience
I believe in a diverse range of professional creative skills,
thoughts, and ideas. Let’s bring them to the table together.
Contact Me
I welcome you to contact me for more information
about any of my products or services.